Do apps like TikTok mean that everyone is a content creator?

As we cautiously evolved through the 1st year of lockdown social media sites like TikTok have sky-rocked in popularity; and thanks to technology just anyone with a smartphone and wifi can become a viral creative (if they are “lucky“). But does this really mean that they are content creators? If you are someone who only consumes information made for your circle, you might not know that the concept of TikTok actually existed for years before Covid. It was known as Musical.ly. A much more niche social media application where users would rather innocently mine to their favourite songs. As the influence of…

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